Chengdu, 21 March 2024 – The 110th China Food and Drinks Fair was held at the Western China International Expo City, attracting many of the leading names in the drinks industry from China and abroad. Against this backdrop, Qifu made a striking appearance in the Deyang–Mianzhu Pavilion with its long brand history and wide product range, drawing broad attention from visitors. The fair not only showcased the latest trends and technology in the industry, but also served as an important platform for exchange and cooperation within and beyond it.
At this important moment, Qifu Chairman Ji Mingchang attended in person with the company's management team. Their presence showed how seriously Qifu takes the fair and reflected an active, open approach to dialogue. Under Chairman Ji's leadership, the Qifu team not only presented the company's classic and new products at the stand, but also took the initiative to talk in depth with visitors, listen closely to market feedback and explore opportunities for cooperation.
Through this open approach, Qifu demonstrated its spirit of upholding tradition while pursuing innovation. It also showed exhibitors and industry colleagues the strong cohesion of its management team and its eagerness to learn from others and seek new partnerships. As a showcase for the drinks culture and brewing arts of Sichuan and the whole of China, the Deyang–Mianzhu Pavilion gained an even livelier atmosphere of exchange and more opportunities for cooperation through Qifu's participation.
Qifu is located in Mianzhu, Sichuan Province, China, and is a distillery with a deep brewing tradition and a rich history. As one of Mianzhu's leading producers, Qifu is a founding member of the Deyang Liquor Chamber of Commerce and was honoured as a member of its first council. It is also an important member of the Mianzhu Liquor Industry Association. This position reflects Qifu's influence and contribution to the local drinks industry, and the important role it plays in developing the region's industry and passing on its culture.
Guided by the philosophy of "heritage and innovation", Qifu is committed to preserving and developing traditional brewing skills, while actively adopting modern technology and management to keep improving quality and competitiveness. Through its involvement in industry events and association work, Qifu has built a strong reputation in the industry and made a positive contribution to cultural exchange and industrial upgrading in Mianzhu and Deyang. While helping the regional industry grow together, Qifu also works to bring Mianzhu's brewing culture to new fields and markets, sharing the unique appeal of Mianzhu baijiu.
